SEO Services

Get targeted traffic to your site that increases every month.

SEO in Billings MT

Does your business need targeted traffic that increases every month? Do you need more customers? Over 90% of consumers perform an online search just moments before making a purchase decision. Catch and convert these customers at the moment of conversion.

What is SEO?

SEO (Search Engine Optimization) is the process of getting traffic and attention from the “free,” “organic,” and/or “editorial” listings in search engine results. SEO  is what allows people to find your business when they search for terms which are relevant to your business; SEO is how customers find you.

SEO  works by helping companies achieve higher rankings for their websites by making content more accessible with keywords, links, and citations. SEO has many factors that come into play during the ranking process including on-page optimizations like meta tags, descriptions, titles, etc.; off-page SEO  factors include social mentions, backlinks, citations, etc.; SEO  also comes up with strategies to help you gain higher rankings based on your SEO  objectives. SEO is a necessary part of any local business because it drives the most relevant traffic to your site.

Rankings Increase SEO

SEO  is important for all businesses, but especially those in a local market. SEO  allows small companies to be seen by potential customers who are actively looking for their products and services as opposed to other advertising methods that may only reach a select few people at once. SEO allows you to reach these potential customers before they go into businesses that offer similar or lower quality products and services as yours! SEO  gives everyone an equal playing ground when it comes to online marketing, which can help put your company on top of your competitors.

Google has stated three main SEO  factors that affect rankings:

•    The freshness of content

•    Citations and backlinks

•    Relevancy factors (which include the previously stated two SEO factors)

 

SEO is an ongoing process that your company needs to stay on top of in order to maintain your online presence. SEO isn’t “set it and forget it”; SEO takes work! SEO can give you an advantage over competitors who are not doing their research or utilizing SEO, which gives consumers more choice when deciding where they want to spend their money – this makes SEO about more than just traffic, but also customer retention. Why keep customers loyal if you don’t have to? SEO allows you to be the #1 choice for your customers, SEO  can make you more visible than other companies on search engines, SEO can help boost sales!

An SEO company that will keep you up to date on SEO news and strategies is great to start with. SEO companies can give you the tools that you need to become an SEO  expert in your own right; it’s like learning a new language. Even if you don’t want to learn SEO yourself, having an SEO expert working on your account helps make the process easier and quicker.

Frequently Asked Question

Answers to some common questions people have about SEO

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization (Local SEO) in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO works differently than traditional advertising campaigns in many important ways, including:

– It increases traffic to your site organically through exposure in Google’s natural or “organic” results, without relying on paid ad placement

-The return on investment is not instantaneous, but requires time and effort

-An organic marketing strategy takes time to produce tangible results than traditional paid advertising

SEO offers both short-term and long-term benefits to your website, improving your brand’s online visibility in organic search results. From a branding perspective, SEO will help build your company’s credibility over time by associating it with relevant informational topics or keywords that potential customers might be searching for. It is often the difference between someone visiting your site once versus 100 times over the course of a year. In other words, if you rank better for certain terms on Google, then more people will visit your website from search results. If this exposure inspires visitors to contact you or purchase from you directly, then they have been positively influenced by your rankings! Once you capture their attention, you retain it. This is the power of SEO from a business perspective.

White Hat vs Black Hat SEO- In general, there are two kinds of strategies for search engine optimization: “white hat” and “black hat.” White Hat SEO refers to techniques that follow search engine rules and guidelines. Blackhat SEO refers to techniques that attempt to trick or bypass a search engine’s rules in order to rank higher in results than a search engine might otherwise rank a site without the use of those techniques. If your site suddenly disappears from Google’s first page, your web designer probably screwed up somehow. It could be as simple as not checking your robots file correctly or something more nefarious like hiding your keywords or using black hat link building methods to manipulate the number of links pointing at a site, which Google and other search engines use as relevancy and ranking signals. Black Hat SEO should be avoided because it can get you banned from major search engines like Google, Yahoo & Bing, leading to loss in rankings and traffic.

The first step is to conduct an audit of your current website(s) (provided by our web design group). We’ll inspect each page on your site and compare its success against best practices for high ranking sites. This tells us what we need to improve upon to maximize search engine visibility and conversion potential. Subsequently, we will closely monitor your website’s on-page activity on a daily, weekly and monthly basis to ensure that your site is performing up to the highest standards. We’ll provide you with easily understandable analysis of how your web pages are being indexed by search engines, plus suggestions for improvement based on the findings of our audit. Through this process we can map out clear milestones for what you need to achieve both now and in the future so your site — and your business — continues to grow at its own pace.

Trying to game the system – Some companies attempt to use techniques such as keyword stuffing or cloaking (showing different content or URLs to users than search engines crawlers) in an effort to gain higher rankings, which is a violation of Google’s Webmaster Guidelines and can lead to your site being banned from search results. Cloaking is actually very easy for search engines to detect and de-rank, and they do it all the time (especially with big brands). So if you’re caught attempting to cloak content, you may be able to recover over time, but you will also likely see negative consequences in the short term that could include: lower rankings; loss of trust among users; or even complete removal of your site from Google’s index.

SEO practices that are outdated – SEO best practices change frequently in response to updates in back end technologies that support search engine algorithms, not to mention the shifting criteria used by searchers themselves when looking for information online. That’s why many people consider SEO to be a moving target, and for good reason.

SEO practices that are overly aggressive – When attempting to dominate or manipulate Google rankings, it’s important to keep your head on straight and remember to practice white hat optimization techniques only. If you attempt to use black hat techniques to deceive Google in any way (for example, by creating link farms or hidden text), you will probably end up hurting yourself in the end because Google will de-rank your site and possibly even ban it from showing in search results at all. This can lead you into a downward spiral where lower rankings lead to less traffic leads which leads right back into low or non-existent rankings. What does this mean? You either need a complete overhaul in your SEO strategy, or you might be screwed.

The answer is pretty simple: read everything available online about SEO, including this website. While it’s definitely not possible to learn all there is to know about search engine optimization and keep track of best practices and algorithm changes (it would take years) at least make sure that you’re aware of what works and what doesn’t when optimizing a site for search engines like Google — especially before you decide to use black hat strategies that could potentially get your site banned from the SERPs forever.

Another great way to stay up to date with Google updates is through the Google Webmaster Central Blog, which details some of the latest crawling and indexing news directly from the source.

Oftentimes, inexperienced search engine optimization companies will claim they’re involved in all sorts of shady or underhanded techniques because they want your business (or maybe they don’t even know any better), but the thing about Google updates like Panda and Penguin is that they are specifically designed to de-rank sites using these types of strategies. If your prospective agency claims to be employing black hat SEO tactics (like link spamming, hidden text, or link farms) make sure you contact Google directly to report this activity before it gets out of control, otherwise, they’ll become suspicious of your site and remove you from the index.

One of the easiest ways to tell if your site has fallen victim to this ongoing problem is by using Google Webmaster Tools. As long as you’ve set up an account with GWebmaster then you’ll get email notifications every time they re-crawl your site, which should help narrow down exactly when these types of problems start occurring. You might also try running some quick tests on site: yoursiteexample.com in order to see what types of pages Google is returning as search results, plus you can use the same query to check for duplicate content that might be causing indexing problems (for example: site:yoursiteexample.com intitle:”keyword phrase” ).

The best way to start this list would be with a complete disavow of black hat tactics, but you should also do your homework and read reviews from past clients before hiring an agency in order to weed out any companies that might try “scare tactics” or aggressive sales pitches as a way to convince you that they need full access to your site in order for them to succeed . Some additional red flags I’ve seen over the years include: Outrageous guarantees involving ranking above specific search terms or gaining more web traffic than your top competitors.

When it comes down to it you should focus on creating content that is truly unique and has the potential to be shared across all of your social media networks, plus remember that any link-building efforts will take time – so hire an agency.

– Branding/Naming Strategy – make sure your business name is included in all titles & meta descriptions while also ensuring there are no other companies using the same keywords in their company name  

– Keyword Callouts – just like titles & descriptions you should also include your most important keyword phrases throughout the body of your site’s copy to help Google better understand what your business is all about    

– Images & Video – start using eye-catching photos and short videos across all social networks to help get more people talking about you online.

If someone promises “first page guaranteed” rankings for a high-value search term then there are some suspicious practices you should be aware of, including the following tactics:

– Phantom listings – this is where Google will automatically create listings on some of their search results pages using information from other sites that they think might relate to your business – these listings usually don’t rank very well and are easily spotted by looking at the URL  

– Partial match domain names & keyword stuffing meta descriptions/titles – if someone is trying to sell you top rankings for “[city name] your services” then odds are they’re actually dropping your keywords into each page’s meta description or explicitly stating them inside the HTML tags (which serves more as filler content than anything else)    

– First, you should set up your Google Analytics account in order to start collecting website data about where visitors are coming from (e.g. Google, Facebook, Twitter …etc)  

– Next, you should focus on writing content that is relevant for each of the pages in your site (e.g. blog post titles like “The ABC Corp Blog – How to Get Organic Search Traffic”)    

With Google giving preference to sites with lots of fresh content it’s important to make sure all of your web properties are getting regularly updated with relevant material or at least re-purposed into something new.  There are also some ranking factors you should make sure not to ignore…

– Social Engagement – make sure one or two of your social accounts are active on a daily basis, especially if they’re for local businesses that would like to rank better for geo-specific terms